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Speaking directly to the official launch film above, it may have seemed like a long journey since last year's Shanghai Motor Show, when we first were introduced to the Concept X4, but that exciting anticipation period is nearing an end. The BMW brand is unveiling the production ready version during the currently on-going Geneva Motor Show.

Each day we make decisions. Some big and some small, but it's difficult to know which ones will have lasting effects on our lives. That's why it's important to weigh your options carefully, especially when you're looking for luxury cars in Charlotte, NC. Of course, it's also important to snatch up a winner when you see one.

To see what we're talking about, check out this clever clip from...

As thoughtful, highly-trained and educated individuals, it can take a lot to excite or impress the BMW engineers who compose the new model lineup every year. But with the all new 2014 BMW 7 Series, available here at Hendrick BMW in Charlotte, NC, they believe they have truly outdone themselves, yet again. In a new video from the automaker, many of the engineers who composed the new 7 Series, including the incredible interior and multiple…

Innovation is one of the hallmarks of the 2014 BMW new model lineup, available here at Hendrick BMW in Charlotte, NC, and a truly perfect example of this commitment to innovation is the fact that they are debuting the 2014 i8 model within this lineup, a model that despite retaining the famous BMW performance, is an incredibly efficient hybrid model as well. Ushering in a new era of performance for the automaker in true BMW…

Something that often comes up in conversation with customers here at Hendrick BMW in Charlotte, NC is that they crave the automotive power that we all know and love about BMW, but they also need some additional space and utility for their families, pets, and belongings. And for this type of driver, models like the 2014 BMW M3 performance sedan make the 2014 BMW new mode lineup truly the most attractive one on the market…

With less than a month to go until the Detroit Auto Show, it would seem that Bavarian automaker BMW is wasting no time in getting us acquainted with the vast lineup it plans to bring along. With everything from the new 2 Series, to the M performance wing's M3 and M4, we're sure to have our hands full getting you up to speed on all these autos have to offer.

Here at Hendrick BMW, we are dedicated to keeping drivers in the Concord, NC informed on the latest BMW news such as new models and concepts, pricing and innovative technology. Of course, part of this commitment includes regular sales reports on how these products are received by the public. Thankfully, we always have good news to hand down, and today proves no different with the most recent sales figures from last month.

In fact, this…

All the way back in September, we were telling you about the big things our favorite automaker has in store for us when the BMW i8 finally arrives. And while we still have a little while before it rolls into our dealership here at Hendrick BMW, at least it's already here in the States.

As you know, our choice Bavarian brand is synonymous with performance and luxury. Speaking directly to the latter, the German automaker infuses touches of opulence in their new BMW models through a variety of means. There's advanced technologies, leather-trimmed seats, and now there's even a vehicle that's adorned with sterling silver.

The BMW M Series vehicles are some of the most aggressively styled and tuned for performance models that the automaker has ever churned out, and that is really saying something. And as a Charlotte, NC BMW dealer, we would certainly know the history of the brand to make a statement like that, not that we don’t love every BMW model that appears on our showroom; but now, the M series may be becoming even…