The Loyalty Program was created at Hendrick BMW in Charlotte, NC to ensure that our faithful BMW family members have access to the most up to date, technologically advanced, and safest vehicles possible.

Recently purchased or leased your new BMW and still have questions? If so, then you qualify for a custom appointment with one of our BMW Geniuses for a special Encore consultation, which will offer you detailed product explanations and demonstrations!

This exclusive program provides our customers with an innovative approach to the standard company car. Through this program and it's special benefits, any commute or business trip becomes a rewarding journey.

Here at Hendrick BMW, we value our military's commitment to protecting our freedom. Now, thanks to our partnership with United Services Automobile Association (USAA), we are able to show our appreciation with special savings of up to $3,500 for eligible USAA members on a lease or purchase of a new BMW.*

Are you a recent college graduate? If so, you could qualify for $1,000 off a new BMW, $1,000 off a Certified Pre-Owned BMW, and our best rates on your next vehicle purchase