The BMW 3 Series has long been considered one of the most formidable sports sedans money can buy. But why? Every generation 3 Series model that has been released offers something a little different than the one preceding it. But every generation 3 Series maintains a focus on what matters to drivers: power, convenience, agile handling, safety, and technology. Here's why the newest-generation BMW 3 Series proves itself worthy of your time & attention.

BMW created this fun little video so you can go on a virtual test drive of a new BMW X3. It's a 360-degree camera, so you can click and drag with your mouse to "look" in different directions. When you're ready for an earth-based test drive, just come see Hendrick BMW in Charlotte!

Since 2013, BMW has partnered with the European Outdoor Film Tour to showcase some of Europe's most thrilling endeavors, set among some of the world's most beautiful scenery.

The future of charging. Soon the #BMW 530e #iPerformance offers wireless energy transfer.https://t.co/AdN2bkCxiA pic.twitter.com/TeYqNDPIAi

— BMW (@BMW) September 7, 2017

Always thinking ahead and improving the status quo, BMW is developing wireless charging technology for its electric vehicles.

The new #BMWi3 and the all-new #BMWi3s will challenge your all-electric perception. @BMWi https://t.co/emRWkj3CtA | https://t.co/Xxb2gaTiZE pic.twitter.com/Ctt7Xxb0gP

— BMW (@BMW) August 29, 2017

We've discussed the BMW i3 before, but it's just so much fun to talk about! BMW connectivity keeps getting better and better, and we love that you can sync the BMW i3 to your smartwatch and smartphone. You can even sync your home apps to your i3!

The best gifts are the ones you have been dreaming about for years. #BMW celebrates 40 years of #7series.https://t.co/kAGnoH7D7r pic.twitter.com/aa9TuieudO

— BMW (@BMW) August 1, 2017

A lot of kids grow up admiring BMW models. The German automaker is a brand worth idolizing for its high-end performance, sumptuous luxury, and innovative technology. The BMW 7 Series is a stunning culmination of all that is good in the realm of automotive engineering.