Meet Our BMW Geniuses

BMW Geniuses at Hendrick BMW Charlotte are here for you.

The new BMW lineup in Charlotte is full of all sorts of fun and exciting features to enhance your daily drive. But which do you choose? How do you use them?

Those questions are precisely what our team of BMW Geniuses are for. Made up of dedicated professionals, they will make sure your car buying process is smooth, and will answer your questions about all of our models, and their features. What's more, they will continue to support you even after you've left our Charlotte, NC dealership.

Regardless of whether it's a technical problem, or you simply don't know how to operate an aspect of your new car, you can reach a BMW Genius by phone at our dealership and they will help you clear up the problem in no time! It's just part of our commitment to ensuring our local drivers are in good hands.


BMW Genius at Hendrick BMW Charlotte

At Hendrick BMW Charlotte, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW - before, during, and after your purchase.

Meet Our Hendrick BMW Charlotte Geniuses

Call us today to speak with one of our BMW Geniuses at (855) 395-5526



My name is Melissa Rhoades. I was born in Huntsville Alabamaand moved to Waxhaw North Carolina at a young age. I was homeschooled alongwith my sister and brother for most of my school years, but ended up going topublic school for high school. After high school I continued my education at CPCCfor general education classes. However, eventually decided the health carefield was for me, and I attended Southeastern Institute and received mycertification in Medical Coding. I worked in that field for about two yearsbefore deciding it wasn't for me.

I began my adventure with BMW in April of 2016. As a younggirl I use to work on cars with my dad and thoroughly enjoyed it. I grew up ina family that always had a BMW and that's where my love for the brand camefrom.

When I am not at work I have a 3-year-old son named Atticus.We enjoy going on weekend adventures and getting him ready to be a dirt bikepro!



Hello my name is Eboni Hayes. I am from Washington, DC and am a recent transplant to Charlotte! I started my career with BMW in Evans, GA several years ago. I came on board as a Client Advisor where I was able to hone in on my passion for creating a premium client experience. After some time, the Genius opportunity was presented to me and I haven’t looked back since! As a front-line product representative, I am frequently tasked with ensuring the client is knowledgeable and VERY comfortable with their new BMW. And I also get to drive some amazing cars in the process! With customer service being an integral part of BMW’s client value proposition, each new day I strive to build trust and lasting relationships with our clients!



My name is Kyle Harrison. Being a Charlotte native I have come to love this city and all that it has to offer. I grew up in a very car oriented family and thus my lifelong interest in cars started at a very young age. I earned a degree in automotive technology and have held many different positions within the automotive industry throughout the years. I am well known amongst my friends and family as the one that never stops talking about cars so being a “Genius” has definitely been very fitting and enjoyable. I am always willing to lend a hand or answer questions so do not hesitate, come by and see us today.

BMW Genius App

Even with our Hendrick BMW Charlotte Genius' expert assistance, customers may want more information or help to use their BMWs many features to the fullest. The BMW Genius App is the all-new way to learn about your BMW for use on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities, as well as model specific product information. The BMW Genius App is an electronic path to exploring, understanding and enjoying BMW's Ultimate Driving Machines.

BMW Genius Hotline

BMW's Genius Everywhere Program - in person and online - is designed to make all BMW owners knowledgeable and secure in operating their BMWs. Call our BMW Genius Hotline where our dedicated team is available to answers all of your product related questions.

1.844.4GENIUS (443.6487) | Available Monday-Friday, 9am-9pm (EST)
Or reach a BMW Genius via email at

BMW Encore

Want to learn more? Set yourself up for BMW Encore!

Your new BMW is filled with amazing features and functions. After you have had the chance to familiarize yourself with many of them, we encourage you to reach out to your BMW center to setup your complimentary BMW Encore appointment. It is a special session scheduled at a time of your convenience, dedicated to answering all of your questions about your new BMW.

Make an Inquiry


Hendrick BMW

6950 E Independence Blvd
Directions Charlotte, NC 28227

  • Sales: (888) 845-4263
  • Service: (888) 902-1249
  • Parts: (888) 861-1420


  • Monday - Friday 9:00 - 7:00
  • Saturday 9:00 - 5:00
  • Sunday Closed
See all department hours

Dealership Hours

  • Monday 9:00 - 7:00
  • Tuesday 9:00 - 7:00
  • Wednesday 9:00 - 7:00
  • Thursday 9:00 - 7:00
  • Friday 9:00 - 7:00
  • Saturday 9:00 - 5:00
  • Sunday Closed

Parts Dept. Hours

  • Monday 7:30 - 6:00
  • Tuesday 7:30 - 6:00
  • Wednesday 7:30 - 6:00
  • Thursday 7:30 - 6:00
  • Friday 7:30 - 6:00
  • Saturday 9:00 - 5:00
  • Sunday

Service Dept. Hours

  • Monday 7:30 - 6:00
  • Tuesday 7:30 - 6:00
  • Wednesday 7:30 - 6:00
  • Thursday 7:30 - 6:00
  • Friday 7:30 - 6:00
  • Saturday 7:30 - 3:30
  • Sunday
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