Meet Our BMW Geniuses

BMW Geniuses at Hendrick BMW Charlotte are here for you.

The new BMW lineup in Charlotte is full of all sorts of fun and exciting features to enhance your daily drive. But which do you choose? How do you use them?

Those questions are precisely what our team of BMW Geniuses are for. Made up of dedicated professionals, they will make sure your car buying process is smooth, and will answer your questions about all of our models, and their features. What's more, they will continue to support you even after you've left our Charlotte, NC dealership.

Regardless of whether it's a technical problem, or you simply don't know how to operate an aspect of your new car, you can reach a BMW Genius by phone at our dealership and they will help you clear up the problem in no time! It's just part of our commitment to ensuring our local drivers are in good hands.


BMW Genius at Hendrick BMW Charlotte

At Hendrick BMW Charlotte, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW - before, during, and after your purchase.

Meet Our Hendrick BMW Charlotte Geniuses

Call us today to speak with one of our BMW Geniuses at (855) 395-5526



My name is Melissa Rhoades. I was born in Huntsville, Alabama and moved to Waxhaw, North Carolina at a young age. I was homeschooled along with my sister and brother for most of my school years, but ended up going to public school for high school. After high school I continued my education at CPCC for general education classes. However, eventually decided the healthcare field was for me, and I attended Southeastern Institute and received my certification in Medical Coding. I worked in that field for about two years before deciding it wasn't for me.

I began my adventure with BMW in April of 2016. As a young girl I use to work on cars with my dad and thoroughly enjoyed it. I grew up in a family that always had a BMW and that's where my love for the brand came from.

When I am not at work I have a 3-year-old son named Atticus. We enjoy going on weekend adventures and getting him ready to be a dirt bike pro!



Hey everybody! My name is Deborah. I am Peruvian born and Miami raised. I have been in love with BMW since I got into my aunts red Z3 when I was five. I grew up in an obsessive car family so I am right at home with cars! I am fluent in Spanish, so se necesita ayuda en Español, cuente con migo. I moved to Charlotte in September of 2018. You can also catch me on our tutorial Tuesdays as your genius!



I was born just outside of Baltimore, Maryland, grew up in Forked River, New Jersey, and now reside in Waxhaw, North Carolina. After I bought my first car, a 2000 528i, I started to get into the car culture. After a year or so of learning about my car, I was invited by some of my friends to come to a car meet. Seeing what people had made out of their cars, and seeing all the cool and interesting cars from all the different manufacturers throughout the years, my love for cars has only grown. After selling the 528i, I saved up some money and bought a 2004 M3. Having owned BMWs for a while and knowing a good bit from going to car meets, and just doing my own research, when I moved down to Charlotte I came to Hendrick BMW to see what the newest cars they had to offer, and was fortunate to become part of the team.



I was born in Georgia before moving to Charlotte when I was about five years old. After graduating from Hickory Ridge High School, I was fortunate enough to find a position with Hendrick BMW. I began in the Service Department as part of the service car wash team, and about a year after I started I was promoted to Service Valet. I would help move all the cars that came in for service back to the Technicians, and assist clients with anything they might need while they waited to check-in for service or before they left. This allowed me to fine-tune my customer service skills, and feel comfortable with our guests.

Working at Hendrick BMW for nearly two years has helped my passion for cars grew tremendously! I regularly attend car shows and watch videos on all of the newest cars (especially BMWs) that are going to be released. This is what recently led me to become a BMW Genius. I have always loved learning everything I can about BMWs as a hobby, and now I get to learn about them as my job, and spread my knowledge and love of BMWs to others! My love and enthusiasm for the brand and this company make me excited to come to work every day! 

BMW Genius App

Even with our Hendrick BMW Charlotte Genius' expert assistance, customers may want more information or help to use their BMWs many features to the fullest. The BMW Genius App is the all-new way to learn about your BMW for use on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities, as well as model specific product information. The BMW Genius App is an electronic path to exploring, understanding and enjoying BMW's Ultimate Driving Machines.

BMW Genius Hotline

BMW's Genius Everywhere Program - in person and online - is designed to make all BMW owners knowledgeable and secure in operating their BMWs. Call our BMW Genius Hotline where our dedicated team is available to answers all of your product related questions.

1.844.4GENIUS (443.6487) | Available Monday-Friday, 9am-9pm (EST)
Or reach a BMW Genius via email at

BMW Encore

Want to learn more? Set yourself up for BMW Encore!

Your new BMW is filled with amazing features and functions. After you have had the chance to familiarize yourself with many of them, we encourage you to reach out to your BMW center to setup your complimentary BMW Encore appointment. It is a special session scheduled at a time of your convenience, dedicated to answering all of your questions about your new BMW.


Hendrick BMW

6950 E Independence Blvd
Directions Charlotte, NC 28227

  • Sales: 855-395-5526
  • Service: (844)400-9742
  • Parts: (844) 400-9736


  • Monday - Friday 9:00 - 7:00
  • Saturday 9:00 - 5:00
  • Sunday Closed
See All Department Hours

Dealership Hours

  • Monday 9:00 - 7:00
  • Tuesday 9:00 - 7:00
  • Wednesday 9:00 - 7:00
  • Thursday 9:00 - 7:00
  • Friday 9:00 - 7:00
  • Saturday 9:00 - 5:00
  • Sunday Closed

Parts Dept. Hours

  • Monday 7:30 - 6:00
  • Tuesday 7:30 - 6:00
  • Wednesday 7:30 - 6:00
  • Thursday 7:30 - 6:00
  • Friday 7:30 - 6:00
  • Saturday 9:00 - 5:00
  • Sunday

Service Dept. Hours

  • Monday 7:30 - 6:00
  • Tuesday 7:30 - 6:00
  • Wednesday 7:30 - 6:00
  • Thursday 7:30 - 6:00
  • Friday 7:30 - 6:00
  • Saturday 7:30 - 3:30
  • Sunday

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