When it comes to some of the technology advances in the lineup of new BMW vehicles, the automaker has recently started employing young tech-enthusiast types to show drivers how to best make use of the innovative advances. The program had been an exclusively European effort, but it will soon been making its way across the pond to domestic dealerships like Hendrick BMW. These gurus know just about everything there is about the infotainment system, and will make for an excellent resource for Concord, NC, Rock Hill, and Matthews area BMW fans.
Some may think that this task of updating customers about tech offerings is more of a salesperson's job, but Ian Robertson, board member for sales and marketing of BMW says, "The salesman has a complicated job. He has to understand product, he has to be trained and he has to understand financial services. And honestly, it has probably gotten a little too broad. One of the things we considered very carefully: can we break the process up into bite-sized chunks?"1
The end goal of the "BMW Geniuses" is simply education, and showing potential customers just how impressive the features many BMW models have actually are.
So, if you're the potential owner of a BMW 3 Series in Charlotte, you'll be able to stop by 6950 E Independence Blvd Charlotte, NC 28227 by the end of 2014 to speak with a BMW Genius.
We can't wait until the program kicks off here. In the meantime, stop by soon to set up a test drive with a new or used BMW sedan or coupe.
Source: 1http://europe.autonews.com/apps/pbcs.dll/article?AID=/20130213/ANE/302159998/0/SEARCH#axzz2KmiO5be0