BMW M Certified Center

In response to customer requests to promote and differentiate ///M Brand vehicles in the BMW showroom, BMW USA in collaboration with Product Planning and Automotive Sales is pleased to announce the ///M Certified Center initiative. The ///M Certified Center program combines three key elements: Comprehensive Sales Training, Interior and Exterior Communications Components, and specific ///M Certified collateral materials.

The BMW ///M brand has always set the standard when you think performance and epitomizes "The Ultimate Driving Machine." Being a ///M Certified Center incorporates specialized training of ///M Sales and Service professionals trained to cater to the exclusive M customer with a dedicated ///M showroom display and specialized ///M product knowledge. The M display will be highly visible and provide an exclusive experience for your ///M customers.

///M Certified Dealers may receive additional consideration with respect to limited special production ///M vehicles (such as Frozen Black, Grey or Silver). With the ///M Certified program being a new program to BMW USA, they have vouched to the dealer group that there will be even more benefits to the ///M Certification Program down the road.