For many years, BMW has been an innovator within the transportation industry. From developing the first aircraft engine with aluminum pistons in 1917 to releasing countless safety features and convenience features over the years, BMW has been and continues to be a true innovator. New BMW Parking Assistant technology, explained in the above video, though impressive on its own for its practical use, is just a small part in a long line of innovation, research, and development on the part of BMW.

When Bob Camozzo bought his first BMW 7 Series sedan, he was likely expecting a luxury vehicle with good performance, a comfortable, quiet cabin, and plenty of features and amenities. He likely didn't expect it to save his daughter's life...

BMW created this fun little video so you can go on a virtual test drive of a new BMW X3. It's a 360-degree camera, so you can click and drag with your mouse to "look" in different directions. When you're ready for an earth-based test drive, just come see Hendrick BMW in Charlotte!

Sure, it might be a bit over the top, but that’s all part of the fun of an action-packed car movie! BMW provided quite the fleet of cars for Overdrive, and we hope to see most of them make it to the end of the film unscathed...

Ever wondered how BMW’s xDrive works? Here’s a brief lesson.

BMW’s intelligent all-wheel drive technology is designed to maintain both your safety and your delight in driving. It gives you great traction and control, so you can handle whatever the road throws at you.

All drivers will inevitably come across one obstacle or another out on the road because there are many external factors that cannot be controlled such as inclement weather and animals the roam free, and staying focused just isn't enough sometimes. Fortunately, BMW understands and is fully committed to keeping its consumers safe. They have developed new technologies that will help the driver respond more readily in the face of such challenges.

While the safety features of a vehicle aren't always the most flashy or opulent, they're hugely important to take into consideration when purchasing a new car. And with BMW, there are a lot of great safety advances to highlight. A recent Swaplease.com survey shows that people indeed care a great deal for safety, and that BMW scores really well on the safety-spectrum.

The issue of distracted driving in our nation has been splashed across front pages for some time now. It's a dangerous issue that's very avoidable, yet people in our country - our youth in particular - seem particularly susceptible to the temptation of texting and driving. At Hendrick BMW, we're pleased to inform our customers in Charlotte that BMW has joined the fight against texting and driving, by simply asking their patrons to ex…